From #PhoneTrees To @Signs

Part of the “Things That Were Not a Thing Like 10 Years Ago” Series

By Carl Gladstone

I was the child of a youth worker in the 1990s. So, when it came time to get the word out about an upcoming event I remember…the Phone Tree!

This elaborate pyramid scheme of calls, started with my mom contacting three key leaders. Then they called their short list of families, and that list called their list, until each household had received one phone call via copper land-line about who was bringing Jell-O(tm) and when the Christmas party would commence.

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